PANFLE.TO

These variations in the way that consumers are accessing and using internet platforms present real difficulties for marketers. It is clear that there is no such thing as a singular global brand strategy online and each market and consumer segment behaves differently.

Evolving very smart multi-platform and multi-market internet strategies is a challenge that many marketers will struggle with. Rather than bringing us all together as a single global consumer community, the internet is becoming a reflection of the differences that exist in all the other facets of our lives.

"Reality had a way of proving it could change faster than I could comprehend."

When I was 18 years old, right around the year 2000, I was the lead (and mostly sole) developer for a venture capital funded internet start-up. I was also making what seemed to be an ungodly amount of money for a high school senior – all thanks to the web, and to my incredible good fortune of being thrown into it early in my life. I had my own little shop by the time I was 14 (Solace Media), designing sites and developing content management systems for a landscaping company, aikido dojo, and similarly important local businesses. At 16, I co-authored a book on Flash 4 that you could actually buy at Barnes & Noble. I was a huge internet nerd, and I thought I would probably always stay on the development side of things. I was even offerred a job at a hot tech company in lieu of going to college. But then the bubble popped and the start-up I was working for went belly up not much later. The hot tech company that offered me the job not to go to college folded six months after that. Reality had a way of proving it could change faster than I could comprehend.

...

Regardless of our age, nationality, or industry, we all seem to be struggling with the implications of connectedness. From toppling oppressive regimes, to destroying the world’s access to capital, to consumers suddenly having the power to muck about with our brands, to trying to invent the next big internet hit, connectedness defines the biggest events shaping our era and our culture. And out of connectedness arises complexity, a word we immediately don’t like to hear unless it’s being used to describe our own taste in alcohol, literature, fine art, or music. But it’s there, nonetheless.

...

Most of us here work on behalf of other people, with the idea in mind that we can help them navigate modernity. But most of us still go about our business today just as it has been done for decades past, without respect for the growing complexity of our clients’ businesses or the world they inhabit. We still propose single solutions to complex problems (aka the big idea), we still portray ourselves as sooth-saying trend spotters in environments that fundamentally belie our expectations, and we still drub our clients for being slow, maladaptive slugs when we offer no real organizational solutions beyond speeches laden in platitudes.

Para quem tiver com preguiça de ver o vídeo - que diga-se de passagem é muito bem feito com as animações -, aqui vai os achados e a resposta do estudo:

1. Autonomia: "eu faço as coisas do meu jeito."
2. Maestria: "eu fico melhor naquilo que faço."
3. Propósito: "eu compartilho da visão de onde se quer chegar"

Para quem acha que isso é bla bla bla.... é tudo baseado em estudo científico e replicado worldwide.

(via @good)

excelente!

(via @mikearauz)

“America needs to focus on getting Jobs — Steve Jobs. Because something tells me that Apple would have come up with a better idea for stopping an oil spill in the Gulf of Mexico than putting a giant box on top of it.

In 2001, Apple reinvented the record player. In 2007, the phone. This year, the computer. I say, for 2011, we let them take a crack at America. Our infrastructure, our business model, our institutions. Get rid of the stuff that’s not working, replace it with something that does. For example, goodbye US Senate — Hello Genius Bar! So good luck, Steve — you’ll need it!”

Apesar de ser um humorista o cara tem um ponto, e você o que acha?