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I can’t stress enough how important it is to write bad songs. There’s a lot of people who don’t want to finish songs because they don’t think they’re any good. Well they’re not good enough. Write it!  I want you to write me the worst songs you could possible write me because you won’t write bad songs. You’re thinking they’re bad so you don’t have to finish it. That’s what I really think it is. Well it’s all right. Well, how do you know? It’s not done!

(via @lenkendall)

Often we consider an opportunity based on how easy it is. The problem with this analysis is that if it's easy, it's often not worth doing. It's easy to start a blog, but of course, starting a blog doesn't really deliver a lot of value. Posting 4,100 blog posts in a row, though, isn't easy. It's do-able, clearly do-able, and might just be worth it.

Successful organizations seek out the do-able. When Amazon went after the big bookstore chains, analysts ridiculed them for doing something insanely difficult. But it was clearly do-able. Persistence and talent and a bit of luck, sure, but do-able.

Sometimes we seek out things that are actually impossible. Building a search engine that's just like Google but better is impossible (if your goal is to dominate the market with it). It's fun to do impossible projects because then you don't have to worry about what happens if you succeed... you have a safety net, because you're dreaming the impossible dream.

Do-able, though, is within our reach. Ignore easy.

The lottery is great, because it's easy. Not certain, but easy. If you win, the belief goes, you're done.

Medical school is great because it's certain. Not easy, but certain. If you graduate, the belief goes, you're done.

Most people are searching for a path to success that is both easy and certain.

Most paths are neither.

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"Prototype as if you’re right, listen as if you’re wrong.

 ~ IDEO’s Diego Rodriguez at The 99% Conference

He nails it.

Isso provavelmente foi inspirado por esse keynote de Ken Robinson no TED:

Vale a pena o bookmark.

(via @psfk)

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