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These variations in the way that consumers are accessing and using internet platforms present real difficulties for marketers. It is clear that there is no such thing as a singular global brand strategy online and each market and consumer segment behaves differently.

Evolving very smart multi-platform and multi-market internet strategies is a challenge that many marketers will struggle with. Rather than bringing us all together as a single global consumer community, the internet is becoming a reflection of the differences that exist in all the other facets of our lives.

Bullets:

- Interessante notar que em termos de profundidade o Facebook ganha de lavada do Twitter. Essa diferença cai com o aumento do nível de uso.

- Independente de plataforma os usuários querem DESCONTOS, ainda. Poucos destacam o conteúdo.

- A profundidade pouco influencia na hora da conversão em compras. Twitter ganha de 37% a 17%,. Talvez fruto do caráter real-time e do real interesse dos consumidores em descontos e ofertas, isso seria favorecido pela simplicidade do Twitter.

O trabalho de misturar "amigos" e "marcas" no mesmo espaço ainda precisa evoluir, tem muita gente trabalhando nisso.

Como K. Kelly põe, "R-tech" (relationship technology) vai trazer sentido e rápido entendimento entre pessoas e marcas. Onde eu ganho compartilhando meus gostos (consequentemente tenho um serviço decente na minha porta), e as marcas ganham ao prover essas plataformas (consequentemente otimizando seus serviços, diminuindo custos e endereçando necessidades reais).

Food for thought: O que significa privacidade quando as regras são essas? Os "ganhos" (e.g. financeiros, tempo, etc.) cobrem o "custo" de gerenciamento de privacidade? A gente já teve (ou tem) sequer direito a essa escolha?

This is a genealogical map of Jesus, from the creation of Adam and Eve through Noah, the tribes of Israel, King David, and finally Joseph and Mary. It includes everyone whose ancestry can be directly traced all the way back to Adam and Eve according to the biblical record.
The map shows only father-son and father-daughter relationships, with the exception of Mary, who is shown as the spouse of Joseph and the mother of Jesus. Some relationships may also indicate a more distant ancestry than the usual father-child lineage.

Red indicates the bloodline from God the Father to God the Son, Jesus Christ. Other colors show the twelve tribes of Israel (descendants of Jacob).

(via @andrelmaraujo)

"The displays are part of a one-year trial being conducted by the Digital Signage Promotion Project, comprising 11 railway companies and their affiliated advertising firms. Their aim is to learn what kinds of people are interested in which ads at what times."