Wave 5 of GlobalWebIndex: para onde estamos indo? #socialmedia
Wave 5 Trends - GlobalWebIndex - August 2011
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These variations in the way that consumers are accessing and using internet platforms present real difficulties for marketers. It is clear that there is no such thing as a singular global brand strategy online and each market and consumer segment behaves differently.
Evolving very smart multi-platform and multi-market internet strategies is a challenge that many marketers will struggle with. Rather than bringing us all together as a single global consumer community, the internet is becoming a reflection of the differences that exist in all the other facets of our lives.
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